about us

Appselec Pty Ltd

Appselec is a Moorabbin based, Australian privately owned tier one electrical construction company. It undertakes work in the greater Melbourne area in the following sectors:

  • large scale commercial – both office and retail
  • hospital and medical
  • high rise apartments

It counts amongst its highly valued clients companies including Brookfield Multiplex, Grocon, Hickory, Lend Lease and Probuild.


Appselec Qld Pty Ltd

Recently, we expanded into the Queensland market and, with our Victorian reputation preceding us, we have had rapid success in establishing our company with prestigious projects in Brisbane, including 300 George Street and 111 Mary Street. Our major clients include Multiplex and Watpac.



Founded in 1954 by William Apps under the company’s original name Apps Electrics, today this same company has continued and built on the standards and quality established back then.

W.G Apps’ three sons; Terry, Peter and Malcolm took over the company in 1980. They steadily built on the foundations laid by their father and transformed the company into arguably one of Melbourne’s most prosperous and trusted family-owned electrical contractors. Employing hundreds of Melbourne’s electrical workers over the years and working on some of Melbourne’s biggest projects like Bourke Place (BHP headquarters now AMP Tower) , St Vincents Hospital, the National Gallery of Victoria and the prestigious The Melbournian to name a few…

After 25 years at the helm of the business the three brothers ensured the future of the company with David Jonker and Michael Sharpe executing an internal management buyout in 2006.

In 2012 the company went through a re-branding and re-naming exercise to become Appselec, as it is known today.

Now with staff of over 310 full-time employees, Appselec has divisions covering all aspects of design, construction and electrical installation services. Appselec will continue to grow with a solid client base and a non-wavering commitment and reputation for “delivering without compromise”.